Traditional branding is over.
I build brand atmosphere inside the channels where people actually live.
Speed without sameness · Scale without surrender · Volume with voice.
I build Intelligent Brand Systems
I'm a creative first. Twenty years between the jewelry bench and the boardroom — from Vanity Fair title sequences and luxury beauty campaigns at Bvlgari, Lancôme, and Kiehl's, to DCO frameworks that influenced $44M in sales at Target, to a full creative infrastructure rebuild at Careismatic. I think strategically before anyone starts building. I stay hands-on through delivery.
$44M+
Online Sales Influenced
$2.5M+
Annual Savings Created
75%
Production Time Cut
1,000+
Assets Per Month
Target Dynamic Campaign System
Strategic systems for performance-driven creative at scale — $44M in online sales influenced.
CREATIVE SYSTEMS STRATEGIST & ACD
Totally Target Wellness
Designing a cohesive digital experience across teams and touchpoints
Target's highest-performing digital campaign of 2023.
CREATIVE STRATEGIST & UX PARTNER
Macy's Tentpole Campaign System
560+ assets per campaign cycle · DCO matrix across all seasonal campaigns · became standard operating model
SENIOR DIGITAL MANAGER & CREATIVE SYSTEMS ARCHITECT
EVRY Collection Launch — Healing Hands
Brand launch from zero · 230+ assets · web, paid, organic, and motion
ACD & CONTENT STRATEGIST
"Tesia brings clarity, organization, and momentum to complex projects. She combines creative thinking with operational rigor — and understands how to structure campaigns so they can scale across channels while still remaining tailored to the nuances of each platform."
— Nuri Djavit, CMO, Careismatic BrandsMore Work
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Target Inspiration Discovery System
DCO · real-time feed integration · 75% production time cut
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Macy's DCO Design System
Flashtalking · Criteo · MediaMath · 30% designer time reduction ·
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Target Holiday Harmony
DCO · Yieldmo · Brand Integrations · Global Teams
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Target Global Design Processes
50% asset creation time reduction · Global ops standardization
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Cherokee ULTA Campaign System — Careismatic
Modular system · site, paid, social · rapid multi-format production
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Konekt — U.S. Brand Launch
Rebrand · website · pitch decks · global loyalty platform