Tesia Alexandra · ACD & Creative Systems Leader
Beautiful ideas die in broken workflows. I've spent the last 15+ years fixing that.
Associate Creative Director specializing in digital media, creative systems, and global production. I build the operational infrastructure behind high-performing campaigns — modular frameworks, AI-assisted pipelines, and scalable systems that let enterprise teams move faster without losing brand quality.
Target Dynamic Campaign System
Strategic systems for performance-driven creative at scale — $44M in online sales influenced.
CREATIVE SYSTEMS STRATEGIST & ACD
Totally Target Wellness
Designing a cohesive digital experience across teams and touchpoints — Target's highest-performing digital campaign of 2023.
CREATIVE STRATEGIST & UX PARTNER
Macy's Tentpole Campaign System
560+ assets per campaign cycle · DCO matrix across all seasonal campaigns · became standard operating model
SENIOR DIGITAL MANAGER & CREATIVE SYSTEMS ARCHITECT
EVRY Collection Launch — Healing Hands
Brand launch from zero · 230+ assets · web, paid, organic, and motion
ACD & CONTENT STRATEGIST
Tesia's a highly engaged creative leader, collaborator, digital native, and systems thinker. I worked with her directly on a geotargeted display campaign that came in like a grass fire, one we didn't think we had the bandwidth to do. With methodical calm and practically overnight, she pulled together a small, powerful team and built an automated system to deliver campaign content -- without increasing creative team hours! Impressive.
Lee Walker VP Executive Creative Director Macy'sMore Work
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Target Inspiration Discovery System
DCO · real-time feed integration · 75% production time cut
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Macy's DCO Design System
Flashtalking · Criteo · MediaMath · 30% designer time reduction ·
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Target Holiday Harmony
DCO · Yieldmo · Brand Integrations · Global Teams
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Target Global Design Processes
50% asset creation time reduction · Global ops standardization
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Cherokee ULTA Campaign System — Careismatic
Modular system · site, paid, social · rapid multi-format production
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Konekt — U.S. Brand Launch
Rebrand · website · pitch decks · global loyalty platform