I build Intelligent Brand Systems

Creative direction, strategic architecture, and AI-assisted production pipelines that let brands move fast without losing coherence, craft, or voice.

See The Work

I'm a creative first. 20+ years directing brand strategy, performance marketing, and scalable creative systems for Target, Macy's, and global healthcare brands.

I think strategically before anyone starts building
and I stay hands-on through delivery.

$44M+

Online Sales Influenced

75%

Production Time Cut

1,000+

Assets Per Month

$2.5M+

Annual Savings Created

Target Dynamic Campaign System

Strategic systems for performance-driven creative at scale — $44M in online sales influenced.

CREATIVE SYSTEMS STRATEGIST & ACD 

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Totally Target Wellness

Designing a cohesive digital experience across teams and touchpoints
Target's highest-performing digital campaign of 2023.

CREATIVE STRATEGIST & UX PARTNER 

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Macy's Tentpole Campaign System

560+ assets per campaign cycle · DCO matrix across all seasonal campaigns · became standard operating model

SENIOR DIGITAL MANAGER & CREATIVE SYSTEMS ARCHITECT

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EVRY Collection Launch — Healing Hands

Brand launch from zero · 230+ assets · web, paid, organic, and motion

ACD & CONTENT STRATEGIST

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"Tesia brings clarity, organization, and momentum to complex projects. She combines creative thinking with operational rigor — and understands how to structure campaigns so they can scale across channels while still remaining tailored to the nuances of each platform." 

— Nuri Djavit, CMO, Careismatic Brands

More Work

  • Target Inspiration Discovery System

    DCO · real-time feed integration · 75% production time cut 

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  • Macy's DCO Design System

    Flashtalking · Criteo · MediaMath · 30% designer time reduction  · 

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  • Target Holiday Harmony

    DCO · Yieldmo · Brand Integrations · Global Teams 

    View case study

  • Target Global Design Processes

    50% asset creation time reduction · Global ops standardization 

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  • Cherokee ULTA Campaign System — Careismatic

    Cherokee ULTA Campaign System — Careismatic

    Modular system · site, paid, social · rapid multi-format production 

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  • Konekt — U.S. Brand Launch

    Rebrand · website · pitch decks · global loyalty platform 

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