ACD Manager Creative Systems & Ad Tech
15+ years · Target · Macy's · Careismatic
I build the infrastructure behind great campaigns. Modular systems, DCO frameworks, and AI-assisted workflows that let creative teams scale without losing quality.
Target Dynamic Campaign System
CREATIVE SYSTEMS STRATEGIST & ACD
$44M in online sales influenced · 40% faster production
19 categories
Totally Target Wellness
CREATIVE STRATEGIST & UX PARTNER
Target's highest-performing digital campaign of 2023 · 49–97% effectiveness across all objectives
EVRY Collection Launch Careismatic Brands
ACD & CONTENT STRATEGIST
230+ assets · current work · brand launch from zero
Macy's Tentpole Campaign System
SENIOR DIGITAL MANAGER & CREATIVE SYSTEMS ARCHITECT
560+ assets per campaign cycle · DCO matrix across all seasonal campaigns · became standard operating model
Tesia's a highly engaged creative leader, collaborator, digital native, and systems thinker. I worked with her directly on a geotargeted display campaign that came in like a grass fire, one we didn't think we had the bandwidth to do. With methodical calm and practically overnight, she pulled together a small, powerful team and built an automated system to deliver campaign content -- without increasing creative team hours! Impressive.
Lee Walker VP Executive Creative Director Macy'sMore Work
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Target Holiday Harmony
DCO · Yieldmo · Brand Integrations · Global Teams
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Target Global Design Processes
50% asset creation time reduction · Global ops standardization
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Macy's DCO Design System
Flashtalking · Criteo · MediaMath · 30% designer time reduction ·
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Cherokee ULTA Campaign System — Careismatic
Modular system · site, paid, social · rapid multi-format production
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Target Inspiration Discovery System
DCO · real-time feed integration · 75% production time cut
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Konekt — U.S. Brand Launch
Rebrand · website · pitch decks · global loyalty platform