Context

Target needed to close the gap between fast-moving trends and creative production timelines. The existing system relied on time-consuming workflows, lacked consistent design standards, and struggled with inventory misalignment. Without official templates or a dynamic feed connection, ad development was slow—and high-performing products were sometimes promoted after they sold out.

Challenge

No standardized guidelines for ID creative

Long production timelines led to outdated content and missed sales opportunities.

Existing assets didn’t meet accessibility or multilingual needs

Lacked feed integration and real-time responsiveness

Needed a way to balance design excellence with operational speed

Solution

A real-time, DCO-ready creative system built for flexibility, accessibility, and scale.
We introduced modular templates, feed-driven automation, and team training tools to transform how ID assets were created, updated, and deployed

Inspiration Discovery:
Agile Ad System for Target

Creative systems thinking meets real-time retail trends.
Bridging design, data, and dynamic content to evolve how Target showcases what's new and next.

Execution

Creative System Design

  • Developed modular, Sketch-based templates with real-time visual QA

  • Designed with dual-language (EN/ES) flexibility and ADA compliance

  • Built a supporting style guide and internal training video suite

Dynamic Capability Build

  • Integrated product feeds for real-time inventory and pricing

  • Enabled same-day content updates across key retail placements

  • Improved UX with alt tags, replay functionality, and motion best practices

Team Enablement &
Operational Change

  • Delivered workshops for internal teams and vendor partners

  • Reduced creative turnaround by 75%

  • Created a full asset prep and delivery system for scaling high-performing units.

Video training on how to use sketch files for quick asset creation. The video was created by Jeremy Winter

Video training on how prep assets in Photoshop.

Ad creation time cut by over 75% with a unified Sketch system and playbook

Introduced real-time feed integration for dynamic, sell-through-sensitive units

Improved accessibility via ADA-compliant formatting and replay functionality

Built a scalable, responsive system—though long-term adoption was paused due to resourcing and budget constraints

Results

Ad content updates reduced from
multiple days to under 24 hours

You can’t design for “trending” with yesterday’s tools.

This project proved that real-time retail needs a system as agile as the customer—and as intentional as the brand.

By combining dynamic feeds, modular design, and team enablement, we created a responsive ecosystem where performance didn’t mean sacrificing polish.

Even if the system didn’t scale long-term, the thinking did.

Services

Creative Strategy –– UX/UI Design –– Agile Template Systems –– DCO Enablement –– Dynamic Feed Integration –– ADA & Multilingual Optimization –– Team Training & Toolkits –– Stakeholder Alignment –– Operational Workflow Design