Balancing creative intuition and infrastructure
Rooted in New York by way of Virginia, I began my journey at Parsons School of Design with fashion in mind, only to be swept into the world of motion graphics, storytelling, and experiential design. What started as projection art for underground music shows became a lifelong pursuit of crafting digital experiences that move people—visually, emotionally, and strategically.
Today, I work at the intersection of brand, UX, and performance—building scalable creative systems and campaigns that bridge instinct with innovation. From broadcast to banners, toolkits to title sequences, I bring both depth and direction to every frame.
Outside the commercial world, I lead two jewelry lines from my Brooklyn studio: Vena Amoris, a love letter to art history and the evolution of ritual adornment, and Machinations, a darker meditation on the occult, symbolism, and transformation.
My work is shaped by a broad creative ecosystem—fashion, film, performance, architecture, digital storytelling—and grounded in hands-on craft. Whether designing a global campaign or hand-carving wax for a ring, I bring intention, beauty, and a systems thinker’s eye to the smallest detail.
My world is filled with animals (Lucifer the shepherd, Lilith the python, Baron the axolotl), books on esoterica, and an endless curiosity that has taken me from the backstreets of Istanbul to the hills of Jerusalem.
Strategic Foundations
Brands need more than a fresh coat of paint—they need purpose-built frameworks to move with confidence and consistency. I help organizations articulate their essence, clarify positioning, and design brand systems that evolve with them.
– Brand Strategy & Positioning
– Messaging Architecture
– Voice & Narrative Development
– Naming & Brand Audits
– Campaign & Product Frameworks
Design Systems & Digital Experience
Design should feel as good as it looks—and scale with intelligence. I build UX flows, content playbooks, and systems that unify storytelling across eComm, CRM, paid media, and social.
– UX & Digital Experience Strategy
– Design System Implementation
– Modular Campaign Systems
– Creative Automation (DCO, AI)
– Web, Paid Media & Social Content
Creative Leadership & Ops
Beautiful ideas die in broken workflows. I bring operational clarity to creative teams—streamlining systems, enabling collaboration, and nurturing a culture of ownership and excellence.
– Creative Operations & Workflow Design
– Cross-Functional Team Enablement
– Tools, Training & Governance
– Workshops & Facilitation
– Interim ACD/CD Roles
No templates.
No one-size-fits-all.
I co-create with clients to build solutions grounded in listening, shaped by insight, and designed to scale. I move seamlessly between strategy and craft—working as a solo partner or embedding within your team to lead from within.
Past Collaborators
Trusted by Target, Macy’s, MAC Cosmetics, W Hotels, and over 30 other brands.
I believe the best creative work doesn’t just perform—it endures.
It makes space for meaning. It solves the right problems. And it leaves systems better than it found them.
Because when we balance beauty with logic, structure with soul—we create brands that connect, convert, and last.