Konekt Branding & U.S. Market Launch
Brand Identity, Market Localization, and Digital Rollout
Context
Konekt, formerly Kargo Card, needed a full rebrand to enter the U.S. market. The original brand leaned heavily on a utilitarian SaaS aesthetic with limited accessibility and visual appeal. Its color palette wasn’t ADA-compliant, and the identity lacked the sophistication expected by U.S. B2B audiences.
Our challenge: reposition the brand to resonate locally while honoring its global roots. The goal was to build on the legacy—but establish a distinct identity for the U.S. market—executed quickly with limited resources and no compromise on design quality.
Approach
Led the rebrand from concept to launch. Designed a new logo and modular brand system. Built a U.S. website in under three weeks using Squarespace. Delivered illustrations, animations, and presentation tools to support fast-moving pitch cycles and marketing efforts.
Challenge
Build a visual identity rooted in trust, flexibility, and connectivity. Position Konekt as a future-ready partner for retailers, fintech, and digital commerce, with cohesive branding across platforms.
Execution
A connected identity for a global shift.
The new logo balances precision and warmth—an evolution of a founding team sketch, refined into a bold, modern mark symbolizing seamless global connectivity. The system includes scalable layouts, ADA-compliant colors, and iconography built for cross-platform flexibility.
Visual assets—including motion and illustration—support Konekt’s white-label app model, clearly showing complex systems without revealing proprietary data. The style is modular and clean, made for pitch decks, product pages, and campaigns.
Logo & Identity:
Designed a bold, flexible logomark and modular brand system to support future growth and U.S. localization. The concept was originally sketched by one of the founding members, aiming to express the idea of seamless connectivity across global touchpoints. We refined it into a simple, elegant, and confident identity—modern and tech-forward without being overly complex.
Illustration & Animation
Created a full set of animated brand elements and scalable illustrations used across the site, decks, and campaigns. These assets were strategically designed to align with Konekt’s white-label app development model—highlighting use cases, architecture, and service flow without revealing proprietary platform details. The clean, modular visual style makes it easy to communicate complex offerings while preserving confidentiality and adaptability.
Website:
Designed and launched a Squarespace site tailored for U.S. audiences—focused on ease of navigation, clarity of offerings, and establishing credibility. The site includes space for case studies and testimonials and was designed, developed, and launched in under three weeks to meet tight market entry deadlines.
Creative Ops:
Delivered all design and production assets within a compressed timeline, enabling a quick go-to-market strategy without sacrificing brand cohesion. I also developed a branded PowerPoint presentation system—templates, layouts, and visual guidelines—to support ongoing pitch work and internal storytelling across teams.
Konekt now has a cohesive, U.S.-ready brand presence that bridges its global origins with a bold, local-forward expression.
A modern tech brand with a human face—built for speed, expansion, and meaningful connection.
Services
Logo Design –– Visual Identity –– Illustration –– Animation –– Website Design –– U.S. Localization