Ultra Relaunch Campaign

Omnichannel Campaign System & Brand Film Development

Context

Ultra already had strong brand recognition but lacked a cohesive digital asset ecosystem across channels. Assets had been created over time for different campaigns and placements.

The refresh focused on modernizing the visual language while building a scalable system to support:

  • Website merchandising and product storytelling

  • Paid media campaigns

  • Social media marketing

  • Motion and video content

  • Brand storytelling and education

Challenge

The project required balancing brand evolution with large-scale production.

Key challenges included:

  • Refreshing an established product line without losing brand equity

  • Creating a unified visual system across multiple channels

  • Producing 400+ assets across omnichannel placements

  • Coordinating across internal brand teams and external production partners

  • Supporting both campaign launches and evergreen marketing needs

Solution

Creative Strategy & Systems Design

I led the creative direction and asset system development, designing modular templates that enabled efficient asset production across channels.

This included:

  • Establishing layout frameworks and messaging hierarchy

  • Creating scalable Figma templates for omnichannel assets

  • Aligning visual direction with the evolving brand identity

  • Building a system that could support site, paid media, and social placements

Overview

The Ultra Collection is a core product line within the Healing Hands portfolio. As the brand evolved, the collection required a creative refresh and asset reorganization to align with updated brand guidelines and omnichannel marketing needs.

I led the creative strategy, system design, and storyboard development for the refresh, establishing scalable templates and frameworks that enabled the production of 400+ assets across site, paid media, social media, and brand film.

The project unified digital marketing assets while creating a repeatable production system for ongoing campaigns.

Creative Takeaway

Strong creativite isn’t just about the idea—it’s about building the systems that allow that idea to scale.


By pairing strategic storytelling with modular design frameworks, the Ultra refresh transformed a fragmented asset ecosystem into a unified omnichannel campaign engine capable of supporting hundreds of assets without sacrificing brand clarity.

Services

Creative Strategy - Creative Direction - Creative Systems & Template Design - Brand Film Storyboarding & Concept Development
Omnichannel Campaign Development - Digital Marketing Asset Systems - Motion & Video Creative Direction - Cross-Functional Creative Leadership