Creative with purpose and build to scale it.

WHO I AM

A hybrid
creative strategist
and systems thinker.

I don’t fit in a box

For over 15 years, I’ve followed my passion for creativity and technology—evolving from motion design to shaping ad tech, digital ecosystems, and performance campaigns for some of the world’s biggest brands.

I design for clarity, scale for speed, and build creative that doesn’t just look good—it works. From omnichannel strategy to UX-driven innovation, I connect the dots between story, system, and ROI. Whether it’s a banner, a toolkit, or a global pipeline, every pixel has a purpose—and every solution is built to perform.

EXPERTISES

Campaign Systems
Dynamic Paid Media
Modular Toolkits
Performance Frameworks

Brand & UX Strategy
Omnichannel Ecosystems
UX-Driven Creative
Ad Tech Integration

Creative Ops
Workflow Automation
Design Systems
Team Enablementn

Content & Creative
Motion Design
Interactive Ads
Social & Digital Storytelling

Creative Lead & Strategist

Target Holiday Campaign

Associate Creative Director & Design Manager

Ulta Beauty at Target Campaign Creative Shell Development and Testing

Creative Systems Strategist & Product Designer

Building Promo Target’s Dynamic Creative Framework

Systems Designer, Creative Operations Strategist & AdTech Innovator

Target Inspiration Discovery (ID) System

Process Optimization, Global Leadership, Digital Transformation: & Systems Strategist

Target Dynamic Campaign Systems & Scalable Solutions

Content development & Execution

Photography for Campaigns,
& Social Media

Creative Director & Animator

Motion and Live Action Design

What it's like working with me.
Don’t just take my word for it.

  • Tesia grounds everything she does in strategy, empathy, and insights, bringing clarity of purpose to the work and acting as a springboard for creative ideas and innovation. She inspires everyone around her to push work further and achieve excellence.

    Paul Wilde L'Heureux Digital & Promo Creative at Target

  • Her attention to detail, strategy, and commitment to innovation consistently impressed me. Tesia played a pivotal role in setting up dynamic capabilities within paid media, demonstrating her ability to stay ahead of the curve and deliver exceptional results.


    Devon Hague Senior Manager, Associate Creative Director at Target

  • Tesia’s expertise in UX, UI, and CX, as well as creative, made the digital team more efficient and captivating storytellers. She pushed our campaign team to think more strategically, and we all learned so much from her about data-driven best practices. Her drive and passion for digital excellence, collaboration, and storytelling were effusive, making her an invaluable leader and partner.

    Maggie O'Sullivan, Lead Digital Media Program Manager at Target

  • Her work on our Sales decks and our company website helped us tell a cohesive story across stakeholders—from retail partners to internal tech teams—and accelerated our go-to-market readiness. If you're looking for someone who can fuse product thinking with design systems, brand storytelling, and scalable creative execution, Tesia is a perfect choice!

    Jordan Lauer at Konket.io

Need a partner for
your next project?

Feel free to contact me!