I craft digital products and engaging creative experiences.
I’ve worked with boutique brands and major retailers, always prioritizing the customer experience.

I’m a creative nerd who cares about the user experience and creating with purpose.

Target Trident Launch:
Creative and content campaign frameworks.

Totally Target Wellness:
Crafting a cohesive digital content ecosystem.

Macy's Tentpole Campaign:
Setting standards for omnichannel experiences.

Facebook / Meta Canvas Development
Collaboration project with Facebook in the early development of shopping units

Target Holiday 2023:
Multi-Channel Creative and Content Ad Toolkit

Target Inspiration Discovery:
Creating a rapid Response design system

Machinations Jewelry:
Brand development and position as premier brand specializing in occult-themed jewelry.

Macy’s Omnichannel Imagery :
Setting standards for omnichannel imagery and Image best practices.

Motion and Live Action Design
Network packages to Time Square takeovers

Target Paid Media Program:
Transforming global design processes to
driving digital excellence:

Target Good & Gather:
Launching the inaugural offsite digital campaign

Vena Amoris Jewelry:
Brand development and position as alternative and engagement inspired jewelry

Macy's Dynamic Content Optimization:
Creating a flexible design system for ad tech product.

Macy’s Men’s Suit App & Online :
User experience explore to simplified and understanding the suit-buying

  • “Tesia is simply an exceptional creative leader. “Multi-talented” sells short the breadth of experience and depth of skills she’s built over the years leading work for major brands. ”

    Paul Wilde L'Heureux Digital & Promo Creative at Target

  • “Tesia is one of the best critical thinkers I've ever met. She sees the world in a unique way that allows for effective analysis and system building”

    Corey Hadden Director of Product Management at Target

  • “She has a deep understanding of both strategy and how to apply it to execution, allowing her to push boundaries and elevate projects to their highest potential. ”

    Kara Belair Senior Manager, Creative Strategy

  • “Tesia's expertise in UX, UI and CX, as well as creative, made the digital team more efficient and captivating storytellers. She pushed our boarder campaign team to think more strategically, and we all learned so much from her about data-driven best practices.”

    Maggie O'Sullivan Lead Digital Media Program Manager at Target

I don’t just love a good problem —
I love bad problems, small problems
& complex problems.


Let’s Connect

I’m currently seeking a full-time position or contract assignments.
Let’s work together to create something extraordinary!

Tesiaalexandra@gmail.com
3472042920