All filmed and made by me for small independent clients.

Machinations is a handcrafted jewelry brand rooted in the occult, alchemy, and ancestral craft. I built the entire brand system—from logo and identity to a ritual-inspired Shopify site, custom photography, and social media assets.

The goal was to channel bold symbolism through a visual language that felt both ancient and subversive. The identity blends historic references with raw, tactile design. The site functions like a spellbook: intuitive, darkly poetic, and built for discovery.

I created the full identity and digital presence for Vena Amoris, a fine jewelry line rooted in ritual and romance. From logo and packaging to photography and a custom Shopify site, every detail was designed to feel intimate, intentional, and timeless.

This project reflects my ability to craft emotionally resonant brands—from story to system—and bring them to life across every touchpoint.

I partnered directly with Facebook to co-design high-performing templates for their then-new interactive shopping experience, Canvas. Working closely with their product and creative teams, I translated Macy’s marketing goals into engaging, mobile-first storytelling formats—balancing visual impact with UX clarity to drive conversion at scale.

At Macy’s, I led the creative refinement of our digital display photography system—transforming static, cluttered visuals into a more intentional, brand-forward image strategy. By developing new art direction standards and cropping guidelines, I helped balance aesthetic impact with production efficiency—ensuring assets worked beautifully across formats without sacrificing storytelling.

DescriptionI led the concept and experience design for a suit-shopping app that translated customer insights into a smarter, more intuitive buying journey. From fit education to style guidance, the tool was designed to demystify the process and build confidence—transforming an overwhelming task into a personalized, brand-forward experience. goes here

I led the brand refresh and marketing systems for Konekt, a global payments and loyalty tech company entering the U.S. market. From presentation decks to digital content and messaging frameworks, I transformed complex offerings into clear, compelling stories—bridging B2B strategy with human-centered design.

For C3, a multidisciplinary design studio, I crafted brand and presentation materials that capture the founder’s award-winning legacy across luxury, retail, and experiential design. From decks to messaging, I helped translate a visionary practice into a clear, elevated brand presence that resonates with high-profile clients and collaborators.