UX/UI
Creative & Brand Development
Digital Ecosystems

I don’t just love a good problem — I love bad problems, small problems, complex problems, and global problems.

My passion is in uniting design and technology to craft worldwide digital paid media creative, product development, and programs for both in-house and vendors. This encompasses translating data and marketing research into playbooks, best practices, and design systems to help create an enjoyable end-to-end experience.

Not Your Standard Creative

  • Target Circle Week Launch 2024

    Content & Messaging Planning
    Art Direction
    Optimization for Media Formats

    View Project

  • 2023 Holiday Promo Campaign

    Flexible Design System
    Art Direction
    Cohesive Multi-Channel Rollout

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  • Machinations Brand Development

    Branding, Research & Development
    Online Retail Experience
    Digital Media: Paid & Organic

    View Project

  • Target's Digital Media Program

    Best Practices
    Content Strategies
    Asset Creation Pipeline

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  • Inspiration Discovery Dynamic Media Program & Creative Development

    Product Development
    Improved User Experience
    Reduce Asset Creation & Delivery Time

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  • Target’s Good & Gather: Digital Campaign

    Messaging & Content Strategy
    Enhance Customer Experience
    Enhanced Brand Experience

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  • Macy’s Men’s Suit App

    UX Research
    Prototype
    Testings

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  • Motion Design

    Director
    Storyboarding
    Animator
    Editor

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View all Projects

What people are saying

  • Tesia is an incredible leader and collaborator who inspires everyone around her to look at the work with fresh eyes and always push it a little further.

    —Paul Wilde L'Heureux
    Sr Director, Digital & Promo Creative, Target

  • "Her attention to detail and ability to stay on top of the innovation were particularly noteworthy during our time together. "

    —Puja Shah
    Creative Director, Target

  • "Tesia is one of the best critical thinkers I've ever met. She sees the world in a unique way that allows for effective analysis and system building."

    —Corey Hadden
    Director of Product Management, Target

  • "Working alongside her isn't just about achieving success in the short term—it's about laying the foundation for long-term growth and impact. Tesia is more than just a colleague; she's a mentor, a collaborator, and a true partner in driving excellence."

    —Stephen Bamontem
    Creative Director, Target

  • "She coached her team with care, pushing them to expand their creative skills, leadership muscles and strategic thinking. Her drive and passion for digital excellence, efficiency, collaboration, and storytelling is effusive; her work ethic is second to none, and her partnership is invaluable."

    —Maggie Gleason
    Digital Media Project Manager, Target

Recent Projects: Highlights from My Instagram Feed

I really appreciate a good chart. #infografia
Latest social media content for the bohemian alternative engagement ring boutique I collaborate with regularly. From content strategy to shooting, our focus remains on a welcoming and romantic aesthetic. Attention to detail is key, highlighting uniqu
'm sharing just a few shots of monthly social media content for an alternative goth jewelry brand client. I managed the shooting, handpicked talent, secured locations, executed all final production tasks, and published. hashtag#CreativeDirector hash