Healing Hands Fall Campaign

Multi-Channel Creative System for a Wellness-Driven Brand Moment.

Context

Healing Hands partnered with Shur Creative to bring their fall sale to life through a wellness-centered, high-conversion digital campaign—rooted in a refreshed brand system and a scalable creative framework.

Solution

I led the development of a multi-channel creative system that blended calm urgency with cohesive storytelling—spanning paid ads, email, social, and web. Every asset honored the brand’s tone while driving clarity, emotional resonance, and conversion.

Challenge

We used Pietra AI to analyze competitor messaging, media strategy, and content structure—guiding campaign development and helping the team focus efforts across paid, social, and email.

A Story About Healing, Told with Style

This campaign required more than great visuals—it demanded a strategic creative system aligned to media goals. I led the end-to-end design and strategic rollout, ensuring every touchpoint—from email to paid ads—reinforced the Healing Hands brand while driving performance.

Creative & Art Direction

Crafted a wellness-centered story arc across all channels—emphasizing seasonal energy, gentle urgency, and emotional connection. Led visual development with a focus on softness, natural light, and movement to reinforce the brand’s tone of calm confidence and intentional design.

Asset Design, Production & Messaging

Designed and produced 30+ campaign assets across paid, organic, email, web, and video—each tailored to phase, platform, and audience. From Meta and Google ads to mobile-first videos, emails, and homepage banners, every deliverable was crafted to balance brand tone with performance needs. Wrote and refined copy to support a full-funnel content plan, aligning calls-to-action and storytelling to Healing Hands’ calming, wellness-first voice.