Meduas Bar branding & positioning

Medusa is a bar collective in the heart of Brooklyn. This was a small branding and positioning project

Evaluated components for digital paid media, identifying elements for retention, adaptation, or elimination from Target’s design system.

Conducted interviews with key stakeholders, including art directors, creative directors, project leads, and production artists. The interviews
provided insights into their perspectives, needs, and pain points, informing refinement strategy.
Dissected Target messaging structures, considering both broad and offer messages adaptable to various contexts.
Developed a strategy framework applicable to both digital paid media and social platforms.

Strategically integrated UI, UX, and CX principles to enhance content appeal and readability.
Optimized content layout for seamless information processing and incorporated motion interactions for enhanced engagement.
Designed inviting call-to-action shapes to guide user actions intuitively, enhancing overall user experience and interaction.
Gave recommendations for mitigating cognitive overload, embracing top-view media formats for a seamless and enjoyable user experience across all touchpoints.
Spearheaded the global adoption of a standardized asset creation process and successfully established Sketch as the primary content creation tool.