Website Rebrand
& Digital Experience Overhaul
Positioning a legacy fintech brand for U.S. market growth
Konekt.io, formerly KargoCARD, needed more than a refresh—it needed a complete transformation. With two decades of success in international prepaid infrastructure, its legacy branding and complex offering hierarchy weren’t resonating in the U.S. market.
I was brought on as a fractional creative lead to guide a full rebrand, overhaul their messaging, and deliver a new digital presence that could scale with them.
Situation:
Konekt.io, a global payments leader (formerly KargoCARD), had a 20-year legacy—but an outdated brand and website that didn’t reflect its scale or credibility.
Action
I led the full creative transformation—developing the new name and visual identity, building a Squarespace site, and designing modular pitch decks for sales and investor teams.
Task:
Rebrand the company for U.S. market entry, clarify its complex service offering, and design a modern, scalable website that builds trus
Result:
Konekt.io launched with a unified brand system, a clean digital presence, and a streamlined toolkit that empowered internal teams and impressed enterprise partners.
The Challenge:
When a Trusted Legacy Doesn’t Match the First Impression
KargoCARD had been quietly powering gift card and rewards infrastructure across global markets. However, its branding was outdated, and its messaging was complex.
No clear service hierarchy
Fragmented voice across decks and marketing
An outdated site that didn’t reflect credibility or scale
Difficult for U.S. partners to understand what they offered
The Opportunity:
Enter: Konekt.io
A brand designed for clarity, trust, and B2B scale.
As a fractional creative lead, I guided the full transformation—from naming to website launch. The goal was to align design, UX, and story into one cohesive platform.
My Responsibilities:
Brand strategy + naming consultation
Logo + visual identity
Full content architecture + UX
Squarespace website design + build
Deck system for sales, product, and investor teams
Visual + messaging cohesion across all brand touchpoints
The Transformation:
Built to Perform. Designed to Scale.
I created a modular site structure in Squarespace, built to grow with the brand. The new UX guides users through a clean offering hierarchy while showcasing scale and credibility.
Highlights:
Clean, modern design language
Restructured sitemap and user flows
Integrated case studies + product pages
Added trust-building partner logos and CTAs
Built for easy content updates by their internal team
Presentation System:
Internal Alignment
= External Confidence
I developed a flexible, on-brand slide system for Konekt’s sales, product, and investor teams. Built for speed, clarity, and visual polish.
What I Delivered:
Fully templated Keynote + Google Slides formats
Visual style aligned to web + brand
Branded icons, charts, and CTA modules
Flexible enough for multiple use cases
The Results
A complete shift from legacy fintech to modern B2B player:
Rebrand successfully launched across web, decks, and sales tools
Improved clarity of product suite + messaging hierarchy
Equipped teams with modular templates for internal comms and growth
Positive response from stakeholders, new partners, and global clients
Outcomes:
Rebrand Results, Backed by Systems
The work extended far beyond a logo—it empowered the Konekt team to communicate with confidence and clarity at every level.
Impact:
Launched a fully redesigned brand and site in under 8 weeks
Equipped internal teams with reusable assets for growth
Helped position the brand to secure new U.S. partnerships
Positive feedback from executive stakeholders and partners
“When your offering is complex, clarity is the most valuable thing you can design.”
This project proved that even the most technical brands benefit from systems built with empathy—for internal teams and the audiences they serve.